The Rise of Tech-osystems

Are you happy with your current smartphone OS?  If not you might want to decide soon because it is becoming increasingly difficult to switch. Within a few years expect to become tied to a tech-osystem with little or no chance to switch.

In the past few weeks companies like Apple and Microsoft have made extensive product reveals that all point to one objective for tech companies: get you to become *insert tech company here* power users. That means buying any and all of their products from smartphones to tablets to PCs to game consoles and everything in between. They are doing this by tightly integrating all of their services and products so that owning more than one enables added functionality. This concept isn’t new, in fact it dates as far back as consumer technology itself. The difference is that these services are being integrated at a profound new level, the OS level, and being pushed across more devices than ever before.